THE COMPANY:
Stream Companies is a growing full-service, tech-enabled integrated advertising agency offering a wide array of design, development, and marketing services aimed at establishing a highly effective online and offline presence for our clients
The Google Analytics Manager holds a crucial role in optimizing our digital advertising campaigns by leveraging data insights from Google Analytics. This individual is responsible for implementing, managing, and analyzing analytics data to guide strategic decisions, improve campaign performance, and ensure our clients' objectives are met. This role demands a strong analytical mindset, exceptional attention to detail, and a proven track record of using data to drive successful digital marketing strategies.
Key Responsibilities:
- Google Analytics Implementation:
- Lead the implementation and configuration of Google Analytics to ensure accurate tracking and data collection.
- Collaborate with web developers and other stakeholders to integrate tracking codes seamlessly.
- Data Analysis and Reporting:
- Regularly analyze performance data from Google Analytics to identify trends, patterns, and opportunities for improvement.
- Generate comprehensive and insightful reports for internal teams and clients, highlighting key performance indicators and actionable insights.
- Strategic Insights:
- Provide strategic insights and recommendations based on data analysis to optimize digital advertising campaigns.
- Collaborate with cross-functional teams to align analytics findings with overall business objectives and marketing strategies.
- A/B Testing and Optimization:
- Plan, execute, and analyze A/B tests to optimize website and campaign performance.
- Implement data-driven strategies to improve user experience and conversion rates.
- Stay Informed of Industry Trends:
- Keep up with the latest developments in digital marketing, analytics, and technology trends.
- Proactively recommend and implement new tools or features to enhance analytics capabilities.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Proven experience as a Google Analytics Manager or in a similar analytics role.
- Excellent analytical and problem-solving skills with the ability to derive actionable insights from data.
- Effective communication skills to convey complex data findings in a clear and understandable manner.
- Detail-oriented with a commitment to producing accurate and high-quality work.
- Expertise in all connected Google platforms
- GTM
- GA4
- Search Console
- Paid Advertising platforms - Connection, conversion imports
- Data visualization
- Tableau
- Looker Studio
- Other data visualization tool
- Experience setting up enhanced ecommerce tracking in Google Analytics
- Experience setting up goals, events and custom conversions in Google Analytics
- Google Analytics Certified Professional (certificate required)
- Bonus:
- Automotive
- Agency experience
- Familiarity with JavaScript and other coding languages
- Adobe Analytics
- SQL, R, Python experience
- Understanding of API connections